Campaign

  • content
    Type: string

    Content of the campaign that identifies what specifically was clicked to bring the user to the site, such as a banner ad or a text link. It is often used for A/B testing and content-targeted ads. Identifies search terms. (see UTM parameters)

  • medium
    Type: string

    Medium of the campaign that identifies what type of link was used, such as cost per click or email. (see UTM parameters)

  • name
    Type: string

    Name of the campaign. Identifies a specific product promotion or strategic campaign. (see UTM parameters)

  • source
    Type: string

    Source of the campaign. Identifies which site sent the traffic. (see UTM parameters)

  • term
    Type: string

    Term of the campaign that identifies search terms. (see UTM parameters)