UserRecord

  • Unique identifier for a user who has signed in. user_id can be in any format (e.g. users' email, internal user UUID or serial ID). The only restriction is that the first character must not be an underline _. Miso will use this id to cross-reference your User records with your Interaction records.

  • Age of the user. We will internally convert it to year of birth.

  • City or zipcode the user is based in.

  • Country the user is based in.

  • The date the user’s account was created as an ISO-8601 date or datetime string.

    • The date the user’s account was created as an ISO-8601 date or datetime string.

  • Dictionary of custom attributes about the user. As with the Product API, you can specify attributes specific to your business in a {"KEY" : VALUE} format, where KEY must be a string, and VALUE can be:

    • a string or an array of strings

    • a number or an array of numbers

    • an array of objects

    • a bool

    • null

    • Example:

    {
        "custom_attributes": {
            "acquisition_channel": "Facebook Campaign 2020",
            "declared_interests": ["Drama", "Romance"]
        }
    }
    

    These custom attributes types must be consistent across all User records in your data set. Records with inconsistent types will fail to be inserted.

    Properties: 1
  • Text description of the user. This can be the user's own bio or the internal notes about the user. If available, Miso will analyze this description to better profile a user.

  • The user's gender.

  • Group or Account ID from your CRM. This is useful in B2B scenarios. For example, you can use group_id to associate a user with their company or account. We will use this information to infer the user's interests and fine-tune their personalization and search results. For example, users from the same group might have similar interests on the site, and we can improve their user experience accordingly

  • The user's full name.

  • URL to the profile image of the user.

  • State the user is based in.

  • The date the user’s account was updated as an ISO-8601 date or datetime string.

    • The date the user’s account was updated as an ISO-8601 date or datetime string.