Personalized Menus

Navigating through a deep menu can slow your user down when it comes to finding exactly what they're looking for. That's why many successful eCommerce sites use a personalized menu to show the user the most relevant categories for them and even rerank the subcategories to appeal to their top interets.

Example for Personalized Menus


When you have a diverse, rich catalog of products or content, it can be helpful to offer a navigation menu that's tailored to each and every user's interests. This improves the experience by helping users quickly find exactly what they need.

With Miso, you can generate a Personalized Menus using the User to Categories API. These menus can be at any depth; for example, you might choose to keep the same top-level categories for every user, and then personalize the ranking of the first few subcategories within each section. Or, you could rerank the top-level categories only. By giving you a list of the most relevant categories for each user at any depth in your catalog hierarchy, Miso makes all this possible and more.

Personalized Menus are similar to the Categories You May Like recipe, but take it further by letting you build a complete hierarchy of suggested categories. If you'd also like to generate a personalized page that the user will be taken to when they click on a recommended category, check out the Category Pages recipe .

Before You Start

API Call / JSON Response

To fetch your Categories You May Like recommendations, POST to the User to Categories API with the following minimum parameters:

  • user_id or anonymous_id: The user or anonymous visitor to personalize the recommendations for

The API will return a list of top-level categories that the user is likely to be interested in.

Fetching subcategories

To fetch personalized subcategories underneath each top-level category, use the root_category parameter. When one ore more root_category is specified, Miso will only recommend categories that are direct children of each root category.

Don't forget: there are many parameters you can use to optimize and filter the results that Miso returns, such as fq , boost_fq , and diversification .
Read more in the deep dive

Example API Call

POST /v1/recommendation/user_to_categories?api_key=<API_KEY> HTTP/1.1
    "user_id": "user-123",
    "rows": 3,
    "root_category": ["Office"]

Example JSON Response

    "message": "success",
    "data": {
        "took": 85,
        "miso_id": "7cd6059c-dd54-11eb-8050-a62d401473b5",
        "categories": [
                "category": [
                    "School Supplies"
                "category": [
                    "Desk Storage"

Before You Launch

Using this API recipe as a starting point, test API calls to your engine in development
If you haven't already, build pipelines to stream your real-time data updates to Miso via API. Your Miso solutions engineer is here to help with the integration.
Start using this API recipe to power the UX on your site in staging. If you need UX recommendations, ask your Miso solutions engineer about Bento .
Run an A/B test with Miso on simulated website traffic. If desired, your Miso solutions engineer can perform this test and provide a report.
If this is your first time launching with Miso, ask your Miso solutions engineer to unlock your production environment.
Replicate your Data and Engine API calls on production and set up the same engine in your production environment in Dojo.
Review your data and engine performance in Dojo.
Turn on this recipe for a percentage of your users and scale up to a full rollout. Notify your Miso solutions engineer who will monitor the launch metrics.

API Reference


Need more info on the API? Check out our dedicated API page with all the info you could ever want.

Read API Reference
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